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关于消费者对马术俱乐部服务产品的认知调查

关于消费者对马术俱乐部服务产品的认知调查

发布日期:2016-01-07 00:00 来源:http://apps-b.com 点击:

  近年来,马术俱乐部这一新兴产业在我国蓬勃兴起。马术俱乐部是蓄养马匹并提供马匹骑乘体验与教学服务的经营机构,通常建在城郊或旅游区,许多马术俱乐部还在其核心业务之外提供一些其他休闲娱乐康体服务,并组织和参加马术赛事,有些马术俱乐部还开展繁育马匹、训教马匹等业务。本文所讲的马术俱乐部服务产品是指马术俱乐部能够提供给外界消费者的与马相关的骑乘服务项目。随着近些年新疆市场经济的快速发展,这一新兴休闲娱乐产业已经正式进入,相继出现了龙骧马术俱乐部、西域马术俱乐部、天山国际马术俱乐部、神木园马术俱乐部等一批马术俱乐部。笔者选取了神木园马术俱乐部和龙骧马术俱乐部作为主要调研地点,通过填写调查问卷和访谈等方式来分析新疆乌鲁木齐马术俱乐部服务产品的市场现状。上海马术俱乐部

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